retail stores and mail order catalog services featuring household cleaning products in the nature of detergents, dish soap, floor cleaners and waxes, home garden fertilizers, pesticides and plant foods, home appliances in the nature of washers, dryers, lawn mowers, refrigerators and light bulbs, personal men's and women's hygiene products in the nature of shampoos, soaps, and body oils, and organically produced trees and tree seeds, all of the aforesaid products being selected and designed to operate with low energy requirements and to produce little or no pollution where applicable so as to appeal to the environmentally conscious consumer