The mark consists of the word mark "COLGATE TOTAL" and the configuration of an oval arrow spectrum and brush stroke design with unique colors surrounding the word mark "TOTAL". The background is green, with repeating parallel lines on a bias; the trademark "COLGATE" is in white, superimposed upon a red panel, with a narrow green border running along the bottom and right side of the panel; the trademark "TOTAL" is in gold, surround with an oval arrow spectrum design, in a spectrum of colors beginning at the arrow head in the color red, and continuing to the end in the colors yellow, green, blue, and ending with color red, at which point the arrow spectrum design appears a brush stroke design in dark green, white, and lighter green.