The design in the mark consists of the words "HONG LEE" and two Chinese characters which transliterate to "HONG" and "LEE", respectively (in the Mandarin dialect), with the first character being the name of a high flying mythical bird in Chinese fables and the second character generally meaning "profit" or "benefit" with the above words set inside a distinctive logo symbolizing two bowls and a pair of chopsticks. The mark also consists of the words "CALIFORNIA BEEF NOODLE KING U.S.A. CBNK" and nine Chinese characters. The first two Chinese characters mean "the United States of America"; the next two characters mean "California state"; the next three characters generally mean "cow's meat noodles" or "beef noodles"; and the last two characters generally mean "big king". The transliteration of these nine characters are "mei", "guo", "jia", "zhou", "niu", "ruo", "mien", "da", and "wang", respectively.