printed matter and artist's materials; namely, toy catalogs; comic books, comic strip in newspaper, bookmarks, children's books, activity books, audio cassette books; namely, a series of children's fiction books and cassette tapes packaged together, coloring books, a series of fictional children's books; corrugated record storage boxes, calendar cards, wall and desk calendars, trading cards, playing cards, postcards, greeting cards, cards for Valentine's Day and Christmas, modeling clay sets, composed of clay, sculpting tools and instructions, coloring sets with crayons, paper and numbered instructions, painting sets for children, paper doorknob hangers, paper lunch bags, cardboard fruit juice drink containers, magazines relating to children's hobbies and play activities, fan magazines dealing with children's activities and interests, memo boards, memo pads, paper party hats and horns, paper patterns for costumes, pencils, non-electric erasers, decorative pencil top ornaments, pencil drawing sets for children, pencil sharpeners, pencil cases, posters, framed and unframed photographs, cardboard cut-out character stands for decoration, writing paper and envelope stationery, stencils, sticker decal sets, sticker albums, stickers, paper pennants, facial tissues, gift tags, giftwrap and ribbons, tablecovers of paper, theme notebooks and binders, bookcovers, portfolios, slateboards, diaries, scrapbooks, sketchbooks, heat applied appliques made of paper