Color is claimed as a feature of the mark. The wide band at the top of the mark is dark blue; the remaining background of the mark is white; the border around the circle that appears on the left side of the mark is gold; the band which intersects the circle is dark blue on the left side of the circle, and dark blue that is shaded to a lighter shade of blue on the right side of the circle; immediately below the dark blue band that intersects the circle is a narrow red band; the diagonal stripes that appear below the circle on the left side of the mark are, from top to bottom -- light blue, gold, and dark blue; the thin line beneath the words "ROLLS ON AVERAGE 25% MORE CIGARETTES" is gold; the words "ROLLS 25% MORE" which appear near the top of the mark are white; the word "LIGHT" is light blue; the words "SPECIAL CUT" are white; and the words "ROLLS ON AVERAGE 25% MORE CIGARETTES" are dark blue.