Downloadable software in the nature of a mobile application for tracking, recording, and analyzing walking, running, and athletic activity data, namely, distance, pace, time, route, elevation, and heart rate; downloadable software in the nature of a mobile application for creating and customizing running and athletic workout training plans; downloadable software in the nature of a mobile application for browsing and purchasing goods, namely footwear, clothing, headwear, bags, and accessories; downloadable software in the nature of a mobile application for social networking, namely, sharing walking, running, and athletic activity data, participating in walking, running, and athletic challenges, and communicating with other participants; downloadable mobile application software for tracking, recording and mapping athletic activities using GPS and location data; downloadable mobile application software for monitoring, recording, analyzing and displaying athletic performance data, namely, cadence, calories burned, pace history, personal records and progress toward fitness goals; downloadable mobile application software for importing and synchronizing fitness and athletic performance data from wearable activity trackers and third-party fitness software applications; downloadable mobile application software for creating and providing adaptive fitness training plans and workout recommendations; downloadable software using artificial intelligence for providing personalized fitness coaching, workout recommendations and information about users' athletic performance; downloadable mobile application software for organizing and joining group runs, registering for and participating in athletic events and virtual races and displaying participant rankings in the nature of leaderboards; downloadable mobile application software for awarding and displaying digital achievement badges for completing fitness goals; downloadable mobile application software for social networking in the field of running and fitness, namely, creating and participating in online community groups