The mark consists of a circular logo device positioned to the left of the word "rite", which appears in lower case.The device is formed from a single broad band that curves continuously around a central axis and twists as it travels, so that its outer face and its inner face are each visible in turn, wrapping around to enclose a spherical volume within a circular outer silhouette. The band is shown with graduated light and dark shading, which indicates its rounded, three-dimensional contours. Where the band passes across the center of the device it leaves an opening in the shape of a right-pointing triangle with rounded corners, in the manner of a 'play' symbol.The band is a complete loop with no beginning and no end. Its continuous, rotating form represents the applicant's 360-degree, end-to-end service, with every angle covered, every gap closed and all of a customer's technology needs met under one roof. The loop converges inward to a single center, and the triangular 'play' aperture formed there represents the applicant's promise to be the one trusted point of contact for all of those needs, and the forward motion that comes of it. The word "rite" appears to the right of the device in lower case, in a rounded typeface of even stroke weight, with smoothed edges.