On-line advertising and marketing services; Advertising via electronic media and specifically the internet; Online advertising and marketing services in the field of livestock breeders and sellers; Providing an online computer database in the field of consumer information relating to livestock for sale or trade and associated equipment, namely, bull ropes, bells, flanks, performance feed, performance livestock supplements; On-line retail store services featuring rodeo equipment and gear, namely, bull ropes, bells, flanks, performance feed, performance livestock supplements; On-line retail store services featuring western apparel and rodeo merchandise, namely, hats, boots, gloves, protective equipment; Provision of an on-line marketplace for buyers and sellers of bucking bulls, rodeo and performance livestock, fresh and frozen animal embryos, fresh and frozen animal semen and genetic material derived from animals; Operating on-line marketplaces featuring bucking bulls, rodeo and performance livestock, fresh and frozen animal embryos, fresh and frozen animal semen and genetic material derived from animals; Providing information about the trading of bucking bulls, rodeo and performance livestock; Arranging and conducting auctions in the field of bucking bulls, rodeo and performance livestock; Advertising, marketing and promotion services in the field of bucking bulls, rodeo and performance livestock; Providing a website featuring on-line classified advertisements in the field of bucking bulls, rodeo and performance livestock, fresh and frozen animal embryos, fresh and frozen animal semen and genetic material derived from animals

Software as a service (SAAS) services featuring software for use in the sale, trading, management, and ownership of bucking bulls, rodeo and performance livestock, fresh and frozen animal embryos, fresh and frozen animal semen and genetic material derived from animals, and rodeo equipment, bull riding equipment, livestock handling equipment, cattle handling equipment and tack and ranch supplies