VIA BENEFITS - Trademark Details
Status: 630 - New Application - Record Initialized Not Assigned To Examiner
Image for trademark with serial number 50106013
Serial Number
50106013
Word Mark
VIA BENEFITS
Status
630 - New Application - Record Initialized Not Assigned To Examiner
Status Date
2026-09-14
Filing Date
2026-09-14
Mark Drawing
5 - Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form
Statements
Indication of Colors claimed
The color(s) blue, green, and purple is/are claimed as a feature of the mark.
Description of Mark
The mark consists of the stylized wording "VIA BENEFITS" where the letter "V" is blue, the letter "I" is represented by a diagonal slash in green, and the letter "A" is represented by an inverted "V" in purple, followed by the word "BENEFITS" in purple.
Goods and Services
providing an online health care insurance plan exchange in the nature of a marketplace that allows employees to evaluate and select health care plans offered by different insurance providers
Goods and Services
insurance brokerage and insurance administration of health care benefit plans and employee benefit plans; administration of health savings accounts, financial administration of health reimbursement arrangements, and reimbursable employee accounts; financial consultancy, namely, advisory and consultancy services in the fields of health care benefit plans, employee benefit plans, health savings accounts, health reimbursement arrangements, and reimbursable employee accounts; insurance information and consultancy services, namely, concierge services for retirees in the field of health care benefit plans and government health care plans
Goods and Services
providing temporary use of online non-downloadable software used by employers and employees for evaluating and selecting health care plans, accessing and managing health savings accounts, health reimbursement arrangements, and reimbursable employee accounts, and accessing resources and advice regarding health care plans, health care benefits, and other employee benefits; providing temporary use of online non-downloadable software used by employers for managing the outsourcing of health care plan and employee benefit plan administration services
Classification Information
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2026-09-14
Primary Code
035
International Class
036 - Insurance; financial affairs; monetary affairs; real estate affairs. - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2026-09-14
Primary Code
036
International Class
042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services. - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2026-09-14
Primary Code
042
Current Trademark Owners
Party Type
10 - Original Applicant
Address
Please log in with your Justia account to see this address.
Correspondences
Name
Jennifer Insley-Pruitt Dechert LLP
Address
Please log in with your Justia account to see this address.
Prior Registrations
Relationship TypeReel Number
Prior Registration5571523
Prior Registration5581876
Trademark Events
Event DateEvent Description
2026-09-14NEW APPLICATION ENTERED
2026-09-14APPLICATION FILING RECEIPT MAILED