Software as a service (SAAS) services featuring software for racking, monitoring, mapping, and analyzing physical fitness activity, exercise performance, gym equipment usage, and user exercise data; Software as a service (SAAS) services featuring software for creating and managing personalized fitness, exercise, and workout programs; Platform as a service (PAAS) featuring computer software platforms for fitness and gym management, for monitoring and analyzing user fitness activity and equipment usage, and for delivering interactive fitness, sports, and exercise content; Providing temporary use of on-line non-downloadable software for tracking, monitoring, and analyzing physical fitness and exercise data; Providing a web site featuring technology that enables users to track, monitor, and manage their fitness activity and performance; Design and development of computer software