Software as a service (SAAS) services featuring software for collecting, analyzing, and monitoring online conversations and user-generated content on social media platforms; Software as a service (SAAS) services featuring software for evaluating online communities and discussion threads based on commercial intent, sentiment, and topical relevance; Providing temporary use of on-line non-downloadable software for marketing intelligence, brand monitoring, market research, search engine performance analysis, and analysis of citations and references in artificial intelligence-generated search results; Providing temporary use of on-line non-downloadable software for identifying marketing opportunities, recommending audience targeting parameters, and analyzing advertising campaign performance