Administration of a customer loyalty program which provides incentives for use of banking and financial services; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Promoting the sale of credit card accounts through the administration of incentive award programs; Providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses