Providing on-line non-downloadable software for connecting health and fitness enthusiasts, forming virtual communities, and facilitating the commercial sale of user-created fitness experiences and nutrition plans; Software as a service (SAAS) services featuring software for connecting health and fitness enthusiasts, forming virtual communities, and facilitating the commercial sale of user-created fitness experiences and nutrition plans; Software as a service (SAAS) services featuring software for analyzing, accessing, monitoring, sharing, storing, tracking, and valuing health, fitness and nutrition information, namely, athletic exercises and fitness training protocols, dietary history and nutritional plans; Providing on-line non-downloadable software for analyzing, accessing, monitoring, sharing, storing, tracking, and valuing health, fitness and nutrition information, namely, athletic exercises and fitness training protocols, dietary history and nutritional plans