The mark consists of Main mascotThe centerpiece is a large wrapped candy character positioned above the brand name. The candy has a rounded, almost spherical center with alternating bubblegum-pink and icy light-blue vertical stripes. The surface is highly polished, with white highlights, gradients, reflections, and small shine marks that give it a glossy, almost 3D appearance.The character has large cartoon eyes with dark pupils, blue accents, bright white reflections, and expressive curved eyebrows. Its oversized open smile includes white teeth, a dark navy mouth, and a bright red/pink tongue. The expression is deliberately cheerful and animated.The wrapper twists outward on both sides. The left wrapper is primarily icy blue and white, while the right wrapper is predominantly pink with dark navy-blue interior sections. Both sides have exaggerated curves, folds, highlights, and shadows that make them appear dimensional and slightly inflated.TypographyBelow the mascot is the name:TWISTEDCHEWZThe lettering is extremely bold, rounded, and cartoon-like, using a chunky display style that is easy to recognize from a distance."TWISTED" is primarily bright white with subtle dimensional shading. A pink drop-shadow/accent appears around portions of the letters, helping connect the typography to the pink candy."CHEWZ" uses white and very pale icy blue, with blue gradient shading toward the bottoms of the letters.Both words have heavy dark navy outlines and shadows, creating strong separation and giving the lettering a sticker-like, dimensional appearance.