Virtual beverage products, namely, downloadable image files featuring beverages for use in online virtual worlds; Digital media, namely, downloadable artwork, text, video files featuring virtual world, food, beverages, apparel, accessories, bags, beverageware, beverage coolers, clothing, headwear, umbrellas, blankets, towels, toys, notebooks, coasters, posters, authenticated by non-fungible tokens (NFTs); Digital media, namely, downloadable audio files featuring music, and sound recordings, authenticated by non-fungible tokens (NFTs); Downloadable virtual goods, namely, computer programs featuring downloadable food, beverages, apparel, accessories, bags, beverageware, beverage coolers, clothing, headwear, umbrellas, blankets, towels, toys, notebooks, coasters, posters, for use in online virtual worlds; Downloadable multimedia files containing artwork, text, audio, and video relating to food and beverages, authenticated by non-fungible tokens (NFTs); Downloadable software and downloadable mobile application software providing a virtual marketplace, namely, e-commerce software to allow users to perform electronic business transactions via a global computer network; Downloadable digital files featuring loyalty cards, incentive cards, reward cards that may be redeemed for or used towards the purchase of food or beverage items in the virtual and real worlds.

Online retail store services featuring physical and virtual food and beverage products; On-line retail store services featuring physical and virtual merchandise, namely, food, beverages, apparel, bags, beverageware, beverage coolers, clothing, headwear, umbrellas, blankets, towels, toys, notebooks, coasters, posters for use by members of an online community in connection with a designated website featuring fictional characters; Online retail store services featuring virtual goods, namely, digital media, digital files, and digital assets in the nature of downloadable artwork, text, video files, and downloadable image files featuring food, beverages, apparel, bags, beverageware, beverage coolers, clothing, headwear, umbrellas, blankets, towels, toys, notebooks, coasters, posters, authenticated by nonfungible tokens (NFTS), for use in online virtual worlds; Provision of an online marketplace for buyers and sellers of downloadable digital videos, art images, photos, advertisements, artistic and creative work, movie clips, food and beverage product merchandise, authenticated by nonfungible tokens (NFTs); Provision of an online marketplace for buyers and sellers of virtual goods, namely, digital media, digital files, and digital assets in the nature of downloadable artwork, text, video files, and downloadable image files featuring food, beverages, apparel, bags, beverageware, beverage coolers, clothing, headwear, umbrellas, blankets, towels, toys, notebooks, coasters, posters, authenticated by non-fungible tokens (NFTs); Administration of a customer loyalty program whereby individuals can earn real world and virtual rewards; Providing incentive and award programs for customers through issuance and processing of loyalty points for online purchase of goods in the virtual and real worlds.

Entertainment services, namely, providing virtual events; Entertainment services, namely, providing on-line, non-downloadable virtual food and beverage items for use in virtual worlds; Entertainment services, namely, providing on-line, non-downloadable virtual content and digital media related to beverages and food for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing virtual environments in which users can consumer virtual food and beverages; Entertainment services providing on-line, non-downloadable virtual goods and non-fungible tokens (NTFs), featuring food and beverages; Providing an online non-downloadable platform for users to browse, create, modify and manipulate virtual retail consumer goods featuring food and beverage products and artwork products for entertainment purposes.

Providing an online non-downloadable software platform for users to browse, create, modify and manipulate virtual retail consumer goods featuring food and beverage products and artwork products for entertainment purposes; Online non-downloadable mobile application software providing a virtual marketplace, namely, e-commerce software to allow users to perform electronic business transactions via a global computer network