The mark consists of the trade dress for a fuel dispenser featuring a vertically oriented, generally rectangular housing having a substantially flat front face. The housing includes a horizontally extending branding band at approximately mid height, the band having a blue background, white lettering, and a green accent line extending along the lower edge of the band. The housing further includes contrasting vertical side panels extending substantially the full height of the housing, the side panels appearing in blue. The mark further includes a checkered flag pattern shading appearing on portions of the front face of the housing, the pattern comprising alternating contrasting squares arranged in a grid-like configuration. The colors blue, green, white, and light gray are claimed as features of the mark. The dotted or broken lines indicate positioning of the mark on the trade dress and are not a feature of the mark.