H-E-B, LP Trademarks
RELIANCE

RELIANCE

Disposable incontinence products, namely, absorbent shields and pads, and briefs
Owned by: HEB Grocery Company, L.P.
Serial Number: 78321135

RELIANCE

RELIANCE

Incontinence bed pads
Owned by: HEB Grocery Company, L.P.
Serial Number: 78321150

HERE EVERYTHING'S BETTER

HERE EVERYTHING'S BETTER

Retail grocery store services
Owned by: HEB Grocery Company, L.P.
Serial Number: 78382228

MOOTOPIA

MOOTOPIA

Milk
Owned by: HEB Grocery Company, L.P.
Serial Number: 78388982

POINTS CLUB REWARDS

POINTS CLUB REWARDS

Retail grocery store services featuring a customer loyalty rewards program for shoppers
Owned by: HEB Grocery Company, L.P.
Serial Number: 78423945

HEB SUSHIYA

HEB SUSHIYA

Sushi
Owned by: HEB Grocery Company, L.P.
Serial Number: 78423968

HEB SUSHIYA

HEB SUSHIYA

Retail grocery store services featuring sushi
Owned by: HEB Grocery Company, L.P.
Serial Number: 78423990

HEALTHY BITES

HEALTHY BITES

Pet food
Owned by: HEB Grocery Company, LP
Serial Number: 78437509

H·E·BUDDY

H·E·BUDDY

Anticavity mouth rinse
Owned by: HEB Grocery Company, L.P.
Serial Number: 78447858

MEADOW FLOWERS

MEADOW FLOWERS

Fabric softener; fragrance sold as an integral component of fabric softener
Owned by: HEB Grocery Company, L.P.
Serial Number: 78453976

H-E-B BABY

H-E-B BABY

Distilled water
Owned by: HEB Grocery Company, L.P.
Serial Number: 78469271

H-E-B HEALTHY LIVING

H-E-B HEALTHY LIVING

Retail grocery store services, namely, a section of a retail grocery store featuring vitamins, vitamin supplements, dietary…
Owned by: HEB Grocery Company, L.P.
Serial Number: 78475596

H-E-B TWICE AS SOFT

H-E-B TWICE AS SOFT

Toilet tissue
Owned by: HEB Grocery Company, L.P.
Serial Number: 78475611

HEB

HEB

Delivery of groceries and consumer goods by truck
Owned by: HEB Grocery Company, L.P.
Serial Number: 78530646

TEXAS BACKYARD

TEXAS BACKYARD

Filed: February 7, 2005
Living plants; live flowering plants; live landscaping plants, shrubs, bushes, and flowers; live flowers; live trees; fruit…
Owned by: H-E-B, LP
Serial Number: 78561821

TEXAS BACKYARD

TEXAS BACKYARD

Retail grocery store services
Owned by: HEB Grocery Company, L.P.
Serial Number: 78561836

INCONTROL

INCONTROL

Smoking cessation products, namely medicated gum
Owned by: HEB Grocery Company, L.P.
Serial Number: 78562195

WE'VE GOT TEXAS ROOTS!

WE'VE GOT TEXAS ROOTS!

Lawn furniture; outdoor furniture; [ wind chimes ]
Owned by: HEB Grocery Company, L.P.
Serial Number: 78577403

WE'VE GOT TEXAS ROOTS!

WE'VE GOT TEXAS ROOTS!

Filed: March 1, 2005
LIVING PLANTS; LIVE FLOWERING PLANTS; [ LIVE LANDSCAPING PLANTS, SHRUBS, BUSHES, AND FLOWERS; ] LIVE FLOWERS; [ LIVE TREES…
Owned by: H-E-B, LP
Serial Number: 78577425

WE'VE GOT TEXAS ROOTS!

WE'VE GOT TEXAS ROOTS!

Retail grocery store services
Owned by: HEB Grocery Company, L.P.
Serial Number: 78577434

H-E-B TEXAS BACKYARD

H-E-B TEXAS BACKYARD

Filed: March 2, 2005
Living plants; live flowering plants; living landscaping plants, shrubs, bushes, and flowers; living flowers; [ living trees…
Owned by: H-E-B, LP
Serial Number: 78578582

MI TIENDA

MI TIENDA

Filed: March 22, 2005
Retail grocery store services
Owned by: H-E-B, LP
Serial Number: 78592481

EACH AND EVERY PERSON COUNTS

EACH AND EVERY PERSON COUNTS

CAREER NETWORKING SERVICES, NAMELY, FOSTERING MEMBERSHIP AND PARTICIPATION IN LEADERSHIP DEVELOPMENT ORGANIZATIONS, CIVIC…
Owned by: HEB Grocery Company, L.P.
Serial Number: 78595361

H-E-B PLUS!

H-E-B PLUS!

Retail grocery store services
Owned by: HEB Grocery Company, L.P.
Serial Number: 78672207

H-E-B PLUS!

H-E-B PLUS!

Retail grocery store services
Owned by: HEB Grocery Company, L.P.
Serial Number: 78672216

GOOD BREAD

GOOD BREAD

Bakery goods
Owned by: HEB Grocery Company, L.P.
Serial Number: 78672298

FRUIT AND FROSTED RINGS

FRUIT AND FROSTED RINGS

Breakfast cereal
Owned by: HEB Grocery Company, L.P.
Serial Number: 78676548

HIT THE TRAIL

HIT THE TRAIL

Snack mix consisting of processed nuts and dried fruit
Owned by: HEB Grocery Company, L.P.
Serial Number: 78683401

LETTUCE SCOOPS

LETTUCE SCOOPS

Fresh cut or sliced lettuce
Owned by: HEB Grocery Company, L.P.
Serial Number: 78709231

H-E-B SHOWTIME

H-E-B SHOWTIME

Promoting the goods and services of others through on-premises product demonstrations
Owned by: HEB Grocery Company, L.P.
Serial Number: 78711789

CENTRAL MARKET

CENTRAL MARKET

Filed: December 14, 2005
Milk; [ applesauce; ]frozen fruits; packaged pre-cut vegetable salad blends, dried fruits, vegetable-based chips, snack…
Owned by: H-E-B, LP
Serial Number: 78773478

CENTRAL MARKET

CENTRAL MARKET

marinades; maple syrup; mayonnaise; sugar; cookie dough; microwave popcorn; popcorn; processed popcorn; tortilla chips;…
Owned by: HEB Grocery Company, L.P.
Serial Number: 78773500

CENTRAL MARKET

CENTRAL MARKET

Filed: December 14, 2005
Non-alcoholic beverages, namely, carbonated beverages
Owned by: H-E-B, LP
Serial Number: 78773522

TOUGH FLEX

TOUGH FLEX

Filed: January 10, 2006
Plastic trash and garbage bags
Owned by: H-E-B, LP
Serial Number: 78788098

ZESTY ZEN BLEND

ZESTY ZEN BLEND

Frozen vegetables
Owned by: HEB Grocery Company, L.P.
Serial Number: 78829821

H E BUDDY

H E BUDDY

Filed: March 30, 2006
Hair shampoo; toothpaste
Owned by: H-E-B, LP
Serial Number: 78849743

MI TIENDA

MI TIENDA

Retail grocery store services
Owned by: HEB Grocery Company, L.P.
Serial Number: 78850978

H-E-B REWARD DOLLARS

H-E-B REWARD DOLLARS

RETAIL GROCERY STORE SERVICES FEATURING A CUSTOMER REWARD PROGRAM FOR SHOPPERS
Owned by: HEB Grocery Company, LP
Serial Number: 78918579

TEXAS ORIGINALS

TEXAS ORIGINALS

SEASONINGS; SEASONING BLENDS; SPICES; SPICE BLENDS; SEASONED SALT; PEPPER; [ AND PROCESSED HERBS ]
Owned by: HEB GROCERY COMPANY, LP
Serial Number: 78929603

WE MAKE IT ALL BETTER

WE MAKE IT ALL BETTER

RETAIL PHARMACY SERVICES
Owned by: HEB GROCERY COMPANY, LP
Serial Number: 78967333