The mark consists of stylized text of smarty plates where each letter is represented in a different color and has a three-dimensional effect with shading on the lower right, creating a sense of depth. the first word smarty is colored as follows: s in red, m in orange, a in yellow, r in teal, t in green, y in blue. the second word plates follows with p in red, l in orange, a in yellow, t in green, e in teal, and s in green. each letter is outlined in a thin dark line to enhance the three-dimensional effect.