The mark consists of The words RUST WRANGLER in red, uppercase, small cap letters in a midwestern style font. The words are outlined by a thin white line followed by a thin black line. Beneath that is the word UNDERCOATING in white uppercase letters with a black outline and shadowing. Beneath that is a solid black image of a man riding a mix of a horse and a truck. The horse's face and front leg are down to the left and the truck's bed coming up to the right. The man riding the horse/truck is wearing a cowboy hat and holding a spray nozzle that is spraying something out in lines. To the bottom right are the words POWERED BY in small white uppercase letters. Beneath that are the letters PFC in white letters with black spackles inside and outlined in black. To the right of that is the same black spray nozzle the cowboy is holding pointing to the left and spraying something outward. All this is on an orange background.