The mark consists of from the inside outwards, an image of the state of California with the word 'Cali' written vertically inside it, to the left the word 'Justice', to the right 'Truth.' This is encompassed by a circular ribbon design that appears three dimensional with jagged edges, with the words 'California Association Licensed Investigators' at the top a small banner with the words 'Founded 1947' towards the bottom a banner with the word 'Inc.' This is encompassed by larger circles with the words ' Certified Professional Investigator'.