The mark consists of a capital letter "B" followed by a lower case letter "a" and a line drawing of a dumpling with three marks at the top and inside the dumpling and three lines above the top of the dumpling indicating heat, followed by a capital letter "B" followed by a lower case letter "a" and lower case letter "o" wherein the letters and dumpling are abutted against each other, with three Chinese characters below the dumpling and letters "B" and "a" where the first Chinese character means "enjoyment" and the second and third characters describe a food style specific to a region of China near Shanghai.