The mark consists of a black polygon shaped like a ribbon, containing the words "FEED WITH", in large white capital letters. Under the words "FEED WITH", is the word "CONFIDENCE" in larger, white, bold, capital letters. Under the letters "ONFIDENC" is a white horizontal line. Under the white line, are the words, "EVERY BATCH TESTED", in small, white, capital letters. Under the words, "EVERY BATCH TESTED", are the words, "FOR QUALITY & SAFETY", in small white capital letters.