Downloadable cloud-based computer software application that enables employees, sales representatives and other third parties to collect, edit, organize, modify, and store information directly on a mobile device, laptop or tablet computer or save it in the cloud and to update and receive or retrieve data stored in a computer database in order to manage the entire lifecycle of a product from inception through engineering design and manufacture (Product Lifecycle Management (PLM)), manage the information required to market and sell products through distribution channels, provide a central set of product data that can be used to share/receive information with media such as web sites, print catalogs, ERP systems, PLM systems, and electronic data feeds to trading partners (Product Information Management (PIM)), allow for publishing product content information, inventory, images, and promotional pricing in real-time on e-commerce platforms, plan and track the movement of goods inbound from factory to warehouse or distribution center, and outbound from warehouse and distribution center to the next channel intermediary, track and report on inventory levels, optimize business processes related to wholesale and retail demand management (sales) and sourcing (purchasing) functions in real-time, provide real-time, integrated business management intelligence (BI) by combining information from various databases and presenting it in an easy-to-understand user interface with dynamic visualisations (Business Intelligence and Analytics), fulfill e-commerce orders and provide real-time shipping status, connect retail point-of-sale systems to wholesale channels, increase selling efficiency with online marketplaces by exchanging data on listings, orders, and payments, facilitate all organizational activities related to logistics, interface with freight forwarders, couriers, third-party logistics companies (3PL), and postal services to move products efficiently and cost-effectively, facilitate vendor management activities such as researching and sourcing vendors, obtaining quotes with pricing, capabilities, turnaround times, and quality of work, negotiating contracts, managing relationships, assigning jobs, evaluating performance, and ensuring payments are made, track the paying out of money from the business to vendors (Accounts Payable), track the financial transactions and money flows within the business (General Ledger)