Advertising services; business management services; commercial business administration services; marketing and promotional services; loyalty, incentive and bonus program services, namely, business administration of consumer loyalty programs; business management, organization and administration of loyalty, incentive and bonus program services; marketing and promotional services in the nature of conducting, managing and providing a consumer loyalty rewards programme; business administration of the provision of benefits and rewards connected with a consumer loyalty rewards programme; consumer incentive programmes, namely, providing incentive award programs for customers through issuance and processing of loyalty points for purchase of a company's goods and services; promotion of cargo services through the administration of a consumer loyalty incentive award programme which provides discount air fare; sales promotion through customer loyalty programs, namely, customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; provision of the aforementioned services via a global computer network; provision of information and consultancy services relating to the aforementioned services

Loyalty, incentive and bonus program services, namely, loyalty program payment processing and issuing tokens of value