The mark consists of the words "NEW GENERATION FLORIDA TANGERINES" at the top in white letters on a light blue colored rectangular bar shaped background. Beneath the bar appears the word NOBLE in white letters with a green leaf design at the top left side of the letter O, which is to the left of the wording "TREE RIPENED SWEETNESS", "NO SEED LOW SEED" and "EASY PEEL SKIN" in white letters and above the wording "SUGAR BELLES" in light blue letters with a white background behind this lettering. The first letter E in BELLES has a green leaf design at the top left side. The above wording appears on a dark blue colored background that has a wavy bottom border in light blue. The wavy white band represents a transparent area and is not part of the mark. The black dotted lines are not part of the mark but are used to show the placement of the mark on the packaging. Beneath the transparent band is the wording "EXCLUSIVELY GROWN BY THE 4TH GENERATION ROE FAMILY" in white letters that appears within a circular design that is a stylized representation of a citrus fruit in orange with leaves in green, all on a solid dark blue colored background that has a wavy top border in light blue.