Advertising and strategic marketing services across all forms of media, namely, advertising and marketing services involving digital marketing and digital experiences, business-to-business advertising and business-to-consumer advertising; developing advertising and marketing strategies for corporations, individuals and not-for-profit institutions; developing advertising and marketing strategies and tactics for products and services; marketing and branding services, namely, developing branding strategies; brand positioning services; concept and brand development; developing marketing strategies to build brand awareness and for customer acquisition and retention; marketing segmentation services, namely, personalized communications for different customer groups; marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies for brand and product growth