The mark consists of a three-dimensional depiction of a bottle with a large shield design the wording "CHIVAS REGAL" and a small shield design appearing above the "CHIVAS REGAL" shield design; the bottle is clear with a red top, a small shield consisting of a heart-shaped design with an internal cross in saltire appears below the neck of the bottle; below the small shield design appears a larger shield; in the shield, the wording "CHIVAS REGAL" is in WHITE and appears in a RED banner; a RED oval outline in GOLD is positioned below the banner which contains the wording "CHIVAS REGAL"; below the RED oval appears a RED banner outlined in GOLD; the wording and two RED banners and RED oval are superimposed on a SILVER shield which is outline in GOLD and has scalloped edges; two SILVER spears appear on the shield and under the banners and oval which are superimposed on the shield; with three small flowing GOLD banners appear at the top of the spears; at the top of the shield and centered between the spears appears a small GOLD shield outlined in BLACK bearing a coat of arms featuring a man wearing armor holding a sword riding a horse. The man, sword and horse appear in the colors silver and are outlined in the color BLACK, the ground the horse is walking on is colored brown. There is a WHITE and SILVER decorative garland having GOLD shading located above and on both sides of the small GOLD shield. The broken lines depicting the shape of the bottle and bottle cap indicate placement of the mark on the goods and are not part of the mark. The color amber depicts liquid in the bottle and is not part of the mark.