Administering a wine club by means of selecting wines based on consumer expectations and arranging periodic shipment to club members; Advertising services, namely, promoting the food and wine of others; Business advisory services in the field of WINE LOGISTICS OPTIMIZATION; Business consulting services relating to product distribution, operations management services, logistics, reverse logistics, supply chain, and production systems and distribution solutions; Business management consultation in the field of WINE LOGISTICS OPTIMIZATION; Business management consulting with relation to strategy, marketing, production, personnel and retail sale matters; Business management services, namely, managing logistics, reverse logistics, supply chain services, supply chain visibility and synchronization, supply and demand forecasting and product distribution processes for others; Computerized on-line retail store services in the field of WINE; Mobile retail store services featuring WINE; Retail store services featuring WINE accessible on-line and by telephone, facsimile and mail order; Retail WINE stores