The mark consists of a shaded ring within a solid line circle. The phrase "Memory Magic" and the word "Photography" appear within the shaded ring with two dots directly across from each other on the shaded ring. One dot sits on the top right of the shaded ring after the phrase "Memory Magic" and the second dot sits on the bottom left side of the shaded ring before the word "Photography". The phrase "Memory Magic" begins at the bottom left and reads up toward the top of the shaded ring. The word "Photography" begins at the bottom right and reads up toward the top of the shaded ring. Within the shaded ring, there is a three-dimensional cube with the top flipped open. The cube has three springs coming out of a circle opening on the top side of the cube. The left most spring has two spiral loops and a five-point star at the end, three points of the five-point star sit on top of the shaded ring; the center spring has one spiral loop and a half moon at the end; and the right most spring has one spiral loop with a smaller five-point star at the end. The three-dimensional cube sits in the center of a shaded oval. A solid black line arc begins to the left of the shaded oval and traces upward along the inside of the shaded ring and continues up to the left of the five-point star sitting on the left most spring. The solid black line arc continues along the inside of the shaded ring from the right of the five-point star to the left of the half moon. The solid black line arc then continues along the inside of the shaded ring from the right of the half moon down to the right side of the shaded oval.