Software as a service (SaaS) services featuring software that selects digital media from digital media inventory and identifies advertising opportunities for others in the field of advertising and promoting the goods and services of others; Application service provider (ASP) featuring software that selects digital media from digital media inventory and identifies advertising opportunities for others in the field of advertising and promoting the goods and services of others; Application service provider (ASP) featuring software for managing, collecting, integrating and sharing a wide variety of data and information regarding website visitor behavior and/or user interactions with digital media in the field of advertising and marketing optimization for businesses; Application service provider (ASP) featuring software for recording website activity, mobile application activity, and/or responses to advertising, and managing, monitoring, analyzing and optimizing the performance and effectiveness of advertising and marketing campaigns; Providing online, non-downloadable software for managing, collecting, integrating and sharing a wide variety of data and information from various sources; Providing online, nondownloadable software for accessing and analyzing data, launching, serving and optimizing advertising campaigns, and evaluating advertising campaigns; Advertising services, namely, providing demographic, behavioral, psychographic, general audience information, customer information and segment information for use in creating, evaluating, and optimizing advertising campaigns; Providing online, nondownloadable software for data warehousing, data collection, data analysis, information reporting and presentation, and for customer relationship management; Advertising services, namely, providing an online computer database featuring customer purchasing decision information for use by advertisers