Mailing services, namely, providing a secure and private interactive on-line computer database containing consumer product and service preferences, as determined by the customer, used to identify customers to participating business advertisers based on those consumer preferences identifying their interests, demographics, and desired method of receiving designated advertising integrating virtual, physical and e-mail addresses in order to expand a business' ability to target mailings, to maximize the effectiveness of mail campaigns, to optimize the application of mailing dollars, and to reduce mailing waste