Hosting an on-line community for and in support of computer programming, development of computer software, development of enterprise software applications, development of software application suitable for integration with a cloud computer system; computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, engage in business networking; innovation consulting services, namely, advising others in the areas of product development; hosting an on-line community for software and computer innovation; hosting an on-line community for the purpose of fostering innovation in software design and software applications for a cloud computing system; providing on-line, non-downloadable, Internet-based software in the nature of a revenue generating computer software platform for third party software application developers who develop software applications and services for a cloud computing and collaboration system; platform as a service (PAAS) featuring computer software platforms which enable users to pay third parties for facilitating use of, and driving computer network traffic, users and customers to a cloud computing and collaboration system; computer services provided to software application developers, namely, technical support services in the nature of migration of database applications; cloud computing featuring software for use in managing application integration and revenue generation