The mark consists of three squares forming a pyramid with an orange fading to red from left to right square on top of a dark green fading to light green from left to right square next to a light blue fading to dark blue from left to right square with a white line separating the two bottom squares, a stylized green, white and blue wave appears going through the center of the squares, the wording "Fortify Plus" appears to the right of the design in bold black letters with the slogan "Concentrated Direct-Fed Microbial for Dry Feed" in smaller bold black letters appearing in two lines below the larger wording.