Software development kit (SDK) comprised of tracking codes for tracking advertising campaigns, consumer behavior and profiles for mobile applications; software development kit comprised of tracking codes for advertising network; computer application software for mobile devices, namely, mobile phones, portable media players, tablet computers, namely, software for analyzing consumer profiles and behaviors, analyzing consumer device metadata, analyzing effectiveness of mobile marketing and generating online marketing programs, managing, tracking, and optimizing the performance of advertisement, user downloads, and application usage

Advertising and promotional services; mobile application analytics services, namely, tracking mobile traffic and consumer behavior; application marketing platform services, namely, promoting mobile application software of others; business consulting and information services; business marketing services; business marketing consultation, namely, providing marketing research and analysis services in the field of mobile marketing; business marketing consultation, namely, promoting the goods and services of others through consumer profile targeting; business marketing services in the nature of developing advertising campaigns which are distributed via the Internet to electronic devices; advertising and marketing consultancy services in the field of application software and other digital content; disseminating and displaying advertising for others

Providing temporary use of a web-based software application for use in generating online marketing programs; Providing temporary use of a web-based software application for use in analyzing consumer profiles and behaviors; Providing temporary use of a web-based software application for analyzing and reporting on consumer device metadata, for analyzing the effectiveness of mobile marketing, and for searching and viewing marketing research; application service provider (ASP), namely, hosting computer software applications of others; application service provider (ASP) featuring software for tracking application store activities; application service provider (ASP) featuring a software interface for managing, monitoring, tracking and optimizing the performance and effectiveness of advertisement objects presented to electronic devices through consumer targeting; providing software application for advertising and promotional services; application service provider (ASP) featuring software for business consulting services; providing temporary use of online non-downloadable software for monitoring, tracking and reporting on the performance of advertising, user downloads, and application usage; platform as a service (PAAS) featuring computer software platforms for use in customer relationship management, creating and managing user profiles and marketing campaigns, customizing targeted offers and communications to a user's experience, conducting application level analytics, analyzing geographical data, and tracking and managing customer behavior, requests, and data for generating marketing reports