The mark consists of a rectangular design for packaging with a background of upper and lower red segments separated from each other by a central white segment. The central white segment represents a transparent area and is not claimed as a feature of the mark. The upper red segment transitions to an orange segment above the central white segment. Yellow wavy lines are present at the borders between the central white segment and the upper and lower red segments. A rectangular banner design which has the words "GOLDEN FOODS" in white letters on a red background is superimposed on the upper red background segment. Three wavy lines in blue, red and yellow appear at the bottom of the banner design underneath the words "GOLDEN FOODS". The words "HONEY OAT RINGS CEREAL" in stylized yellow letters with red bordering are present on the upper segment above the yellow wavy line and central white segment. A depiction of a bee wearing goggles appears in the lower right corner of the rectangle. The color red appears on the tongue of the bee. The color white appears on the eyes of the bee as well as shading on the bee's wings and goggles. The color blue appears on the wings of the bee, on the goggles, and on the torso, eyes, legs, arms and hands of the bee. The color brown appears on the goggles. The color yellow appears on the torso and face of the bee and on the frames of the goggles. The color black appears on the two vertical lines above the bee, on the torso, eyes, legs, arms and hands of the bee, and on the goggle strap. The color tan appears on the scarf worn by the bee. The broken or dotted lines show the position of the mark on the goods and are not claimed as part of the mark.