The mark consists of The name 'Luna' is in large letters above the words 'Moving Images' which are in a smaller font below. The 'L' is capitalized and has a stylistically rounded corner. The remaining letters of 'Luna' are lower-cased and also have stylistically rounded corners. The letter 'n' has a sharp corner on the upper left side of the letter. The letter 'a' has sharp corner on the upper right side of the letter. The words 'MOVING IMAGES' are capitalized and in a smaller, more slender font below 'Luna'. All of the letters except the 'O' of 'Moving' in the 'MOVING IMAGES' portion of the logo have sharp corners. The word 'MOVING' is in black. The word 'IMAGES' is in grey. The transition from black on the left to grey on the right is meant to signify movement - a pun on the concept of "moving images".