The mark consists of a design featuring calipers inside a cog wheel, with an eye in between the two prongs of the calipers. The wording "ART IN THE AGE" is presented immediately below the design, under which the term "ROOT" is depicted between two horizontal lines. The wording "CERTIFIED ORGANIC NEUTRAL" is below the last horizontal line, under which "SPIRITS WITH NORTH AMERICAN HERBS AND PURE CANE SUGAR" appears. A paragraph consisting of the wording "ORGANIC INGREDIENTS: NEUTRAL SPIRITS, BIRCH BARK, SMOKED BLACK TEA, CINNAMON, WINTERGREEN, SPEARMINT, CARDAMOM, CLOVE, ANISE, ORANGE, LEMON, NUTMEG, ALLSPICE AND PURE CANE SUGAR." follows. The wording "THIS RUSTIC SPIRIT WAS INSPIRED BY A COMPLEX 18TH CENTURY PENNSYLVANIA FOLK RECIPE. IT IS AN ALCOHOLIC VERSION OF WHAT EVENTUALLY EVOLVED INTO BIRCH OR ROOT BEER." is below the first paragraph, and is followed by a paragraph consisting of the wording "A DELICIOUS PART OF THE ORGANIC EXPERIENCE IS OCCASIONAL SEDIMENT. SHAKE WELL BEFORE ENJOYING." The "USDA ORGANIC" symbol is at the bottom of the mark.