Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; administration of a discount program for enabling participants to obtain discounts on the cost of services or receive improved services through use of a membership card; membership club services providing discounts and processing rebates for the services of others; promoting the goods and services of others through the distribution of discount cards; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with an awards program; administration of a program for enabling participants to obtain discounts on goods and receive improved services; administration of a program for enabling participants to obtain discounts on products and services; administration of a program for enabling participants to obtain discounts on the cost of services or receive improved services; providing an incentive award program for members through the operation of an on-line shopping mall with links to the retail websites of others; advertising and marketing services, namely, promoting the goods and services of others; membership club services providing discounts and processing rebates for the goods and services of others; promoting the goods and services of others by providing a web site featuring rebates, price-comparison information, links to the retail web sites of others, and discount information; promoting the goods and services of others by providing hypertext links to the web sites of others; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes, namely, providing discounts on purchases; providing incentive award programs for customers through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of company's goods and services; providing a searchable on-line advertising website and guide featuring the goods and services of other vendors via the Internet; promoting the goods and services of others by means of distributing advertising on the Internet; promoting, advertising and marketing on-line web sites of others; promoting and marketing the goods and services of others by distributing advertising material, coupons and discount offers via text messages; on-line advertising and marketing services for others; marketing services, namely, promoting or advertising the goods and services of others; marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices; marketing, promotional and advertising services provided by mobile telephone connections; providing a searchable website featuring the goods and services of other vendors; promoting the goods and services of others by providing a website featuring coupons, rebates, price-comparison information, product reviews, links to the retail websites of others, and discount information