Customer loyalty services and customer club services, for commercial, promotional and advertising purposes; Administration of an incentive award program enabling participants to obtain discounts and complimentary awards on goods and services through membership; Providing incentive award programs for customers by offering discounts on goods for the purpose of promoting and awarding loyalty; Mobile retail store services and retail store services featuring bacon, beef, beef jerky, beef stick snack foods, bratwurst, cheese, chicken, corned beef, crab cakes, crabs, dips, fish fillets, fish, frankfurters, frozen appetizers consisting primarily of chicken or seafood, frozen entrees consisting primarily of meat, fish, poultry or vegetables, frozen meals consisting primarily of meat, fish, poultry or vegetables, frozen pre-packaged entrees consisting primarily of seafood, ham, uncooked hamburger patties, hot dogs, liver, meatballs, omelets, packaged meals consisting primarily of meat, fish, poultry or vegetables, pork, poultry, pre-cut vegetable salad, prepared foods, namely, side dishes and casseroles mainly consisting of vegetables, beans or fruit, prepared meals consisting primarily of meat, fish, poultry or vegetables, prepared nuts, processed lamb, roast beef, salads except macaroni, rice and pasta salads, salmon, sausages, seafood, shellfish, soups, turkey, veal, bakery desserts, barbecue sauce, bread, breakfast burritos, cakes, cheesecake, cookie dough, cookies, cream puffs, flavored vinegar, frozen foods, namely, grain and bread based appetizers, hors d'oeuvres and canapés, frozen meals consisting primarily of pasta or rice, gravy, horseradish, hot dog sandwiches, ketchup, macaroni salads, mustard, packaged meals consisting primarily of pasta or rice, pasta salads, prepared meals consisting primarily of pasta or rice, rice cakes, salad dressings, sauces, spring rolls, and tarts