The mark consists of the stylized words "thirty conversations on design". The words "thirty conversations" are gray (Pantone #877U); the words "on design" are orange (Pantone #021U). The words are stacked upon one another in three lines and are left-aligned. The first line reads "thirty", the second line reads "conversations" and the final line reads "on design". The font for this mark is Helvetica Bold, and all letters are lowercase.