The mark consists of the wording ALIVE WAKE UP YOU'RE ALIVE WE'RE ON YOUR SIDE written in stylized block letters. The word "ALIVE" is written vertically and broken up as follows: the letters AL are on the top line with the letter A the color yellow and the letter L the color pink; the letters IV on the middle line with the letter I the color white and the letter V the color blue; and the green colored letter E on the bottom line. The wording WAKE UP YOU'RE ALIVE WE'RE ON YOUR SIDE appears diagonally at the lower right portion of the mark. A white five pointed star appears diagonally beneath the word ON.