Advertising; provision of advice and information on advertising and marketing strategies for business; media selection and sourcing for advertising purposes; marketing agency services by means of digital networks; search engine optimisation services; digital marketing in the field of conversion rate optimisation; copy writing services; implementation and management of online pay-per-click marketing campaigns; advisory and consultancy services in the field of digital marketing strategy, search engine optimisation, digital marketing in the field of conversion rate optimisation and online pay-per-click marketing campaigns; business administration; business development services; business research; business modelling services; commercial information research studies; compilation and analysis of business data for others; data management advice; data processing for the collection of data for business purposes; data processing for the collection of data for marketing purposes; market research; collection of market research information; market research data collection and data retrieval services; digital marketing tracking services; interpretation of market research data; market analysis services; market analysis reporting services; advice relating to marketing management; business consultancy services relating to marketing; collection of information relating to market research and market analysis; consumer market information services; market assessment services; market forecasting; planning of marketing strategies; strategic consultancy services for digital marketing; consultancy regarding advertising and public relations communications strategies; preparation of marketing plans; provision of information and advice relating to marketing; cost price analysis; price analysis and price comparison services; computerised compilation of customer indexes and information; data collection; data collection via web; consultancy in relation to the foregoing