Advertising services; marketing and promotional services; market research; business evaluation and appraisal services including provision of all the aforesaid services in this class across all media including via the internet; loyalty, incentive and bonus program services; operation and supervision of sales schemes, promotional incentive schemes and loyalty schemes featuring the accumulation of points for redemption by members, and the supply of benefits in connection with such schemes; administration of customer loyalty programs; sales promotion through customer loyalty programs; customer loyalty program services for commercial, promotional or advertising purposes; promoting the goods and services of others by means of the issuance of loyalty rewards cards; business services, namely, business management, administration and information services; data processing including systemisation and compilation of information into computer databases; data base management; compilation and maintenance of direct mailing lists; information, advice and assistance relating to all the foregoing services; the provision of the foregoing services online via a website, the internet or other computer networks and/or accessible by mobile phone and other internet-enabled device