Recorded and downloadable media content; recorded and downloadable virtual reality and augmented reality media content; downloadable television films, programmes and advertisements; downloadable films; downloadable documentaries; downloadable audio-visual content for use in virtual reality and augmented reality experiences; downloadable music sound recordings; downloadable audio-visual content for use in computer game programmes; interactive multimedia software programmes; augmented reality software; virtual reality software; application software for mobile phones and other portable electronic devices to enable the recording of and access to audio-visual content including virtual reality and augmented reality content; visual reality and augmented reality content that may be contained in communication activity, for example, downloadable film content; downloadable educational audio-visual content; content for use in computer game programs; downloadable audio-visual content featuring music, filmed content and animated cartoons

Education services; providing of training; entertainment; sporting and cultural activities; film, television and documentary direction and production services; providing films and television programmes, not downloadable, via video-on-demand services; providing films and television programmes for use in visitor attractions such as cinemas, museums, full dome theatres, virtual reality experiences, dark rides, simulators and giant screens; providing educational content including augmented reality and virtual reality; providing an online computer game accessed and played via mobile and cellular phones and other wireless devices; providing interactive computer games over an electronic network; virtual reality and augmented reality game services provided on-line from a computer network