Mobile apps; software; web application and server software; podcasts; downloadable podcasts; electronic publications [downloadable]; downloadable media; audio files; audio books; talking books; e-books; electronic books [also downloadable]; downloadable electronic publications relating to business and financial consulting, economics and competitive strategies

Printed matter; photographs; printed publications; publications; books [printed]; magazines; pictures; posters; all aforementioned goods in particular in the field of business and financial consulting, economics and competitive strategies

Brand positioning services [marketing]; brand evaluation services; brand development; consultations relating to business advertising; services of an advertising agency, in particular in the fields of branding, creative direction and editorial design; marketing; public relations services; development of strategies and concepts for marketing and advertising activities; consulting in relation to business efficiency; organisational and productivity management; business consulting in relation to the operational structures of companies and sales activities; business consultancy and advisory services; business management; consulting on business growth; consulting in the field of corporate and competitive strategy; advisory services relating to corporate identity; analysis and advisory services relating to marketing, in particular to internal and external corporate communication, product design and product sales; services of a management consultant, in particular in the areas of consulting, project management and consulting with regard to the optimization of business procedures and processes; business consultancy services relating to disposals; advisory services relating to the purchase of goods on behalf of business; consulting regarding business acquisitions, public relations communication strategies, business strategies, executive selection, business management, business profitability, market segmentation and sales promotion; advertising and marketing through online websites; creation of press releases for advertising purposes; planning, organization and management of marketing, advertising and promotional events and activities; business appraisal and evaluation services in business matters; consulting in relation to rebranding strategies [advertising] in the area of brand evaluation; market analysis services; business management; corporate communication services

Training, further education and teaching, also via the Internet or SaaS; providing non-downloadable electronic publications; vocational guidance [education or training advice]; correspondence and online courses; publication of texts; arranging and conducting of conferences, congresses, symposiums; arranging and conducting of seminars, workshops [training]; organisation of trainings, further educations and teachings; writing of texts; publication of newspapers, books and electronic publications for third parties; coaching; organisation and conducting of classes and correspondence courses; distance learning courses, in particular online courses; publication of texts, concepts and printed matter; online publication of electronic books and magazines; all aforementioned services in particular in the field of business and financial consulting, economics and competitive strategies