On-line retail store services in relation to gaming and gaming products; on-line retail store services featuring downloadable software; on-line retail store services featuring game keys, activation keys, activation codes, redeem codes, tokens, coupons, vouchers, gift cards and software licenses; on-line retail store services featuring games software, computer games, electronic games, video games, game programs, game applications, software tools, updates to games and expansions packs; on-line retail services featuring game and gaming related merchandise; on-line retail store services featuring in-game purchases, including currency, coins, points, tokens, levels, maps, characters, items, goods, weapons, tools, content, game functionality, features and upgrades; on-line retail store services featuring downloadable software, including operating systems, office suites, desktop productivity applications, anti-virus software and anti-malware software; on-line retail store services featuring films, music, books, e-books, comics, magazines and educational materials; on-line retail store services featuring gaming peripherals, including keyboards, mouse devices, mouse mats, headphones, microphones, speakers, webcams, monitors, consoles, controllers, power adapters, audio cables, video cables an cases; on-line barter exchange services, namely, providing barter and trade exchange of digital games, software and in-game items; on-line auctioneering services in relation to digital games, software and in-game items; providing an on-line marketplace for buyers and sellers digital games, software and in-game items; advertising, marketing and promotional services; dissemination of advertising and promotional materials; advertising, demonstration, presentation and promotion of digital goods of others; provision and rental of advertising space, time and media; organisation, operation and supervision of loyalty schemes and incentive schemes