Scientific, research and teaching apparatus and instruments; sound, image or data recording, transmission, reproduction or processing apparatus and instruments; recorded or downloadable media, software, blank digital or analog recording and storage media; educational mobile applications; downloadable computer applications; educational computer applications; downloadable software applications; application programs for computers; game software; computer game programs; electronic game programs; educational software; software for developing, assessing, training, improving and testing cognitive skills; software for recording physical exercise; interactive game software; virtual reality game programs (software); electronic game software for wireless devices; recorded computer game software; programs for computer and video games; downloadable electronic publications; computer game programs (software) that help maintain an active brain, improve memory and processing speed and provide a variety of cognitive benefits that positively impact quality of life

Advertising; commercial business management, organization and administration; office functions; business advice relating to franchising; administration of franchised business operations; assistance to companies relating to franchising; business advertising services relating to franchises; business assistance services relating to franchising; franchising services providing assistance with merchandising; business advisory services relating to the establishment of franchises; provision of assistance [business] regarding the operation of franchises; business management advice relating to franchising; consultancy for the management of establishments as franchises; services provided by a franchiser, namely, assistance in the operation or management of industrial or commercial businesses; advice relating to the commercial management of fitness clubs; company management of sports clubs; commercial business management, organization and administration relating to mental training; assistance to companies relating to franchising in relation to fitness training; assistance to companies relating to franchising in relation to mental training; retail and wholesale services for computer applications, software, electronic game programs, electronic gaming devices, games, chess games, toys, boards, chessboards, pieces for games, chess pieces, publications, books, magazines and manuals

Education; training; entertainment services; sporting and cultural activities; organization and tracking of conferences, congresses, seminars, symposiums, fairs and exhibitions for cultural or educational purposes; sports coaching services; training services; training services for sporting activities; gymnasiums; group exercise instruction; provision of fitness and exercise facilities; providing group exercise facilities; providing exercise facilities; instruction in physical exercises; provision of educational services relating to exercise; advisory services relating to physical exercise; physical exercise training services; fitness services [training]; providing information relating to physical exercises on an online website; providing instruction and equipment relating to physical exercise; physical exercise supervision; mental training services; educational training services, specifically workshops in the field of assessment, training, improvement and testing of cognitive skills; installations for entertainment activities; provision of training facilities; provision of games; organization of games and competitions; electronic game services; organization of game competitions; provision of play facilities for children and adults; provision of training related to board games; provision of interactive computer games online; Internet game (non-downloadable) services; online entertainment services in the form of game tournaments; education services relating to the development of children's and adults? mental faculties; physical exercise classes; operation of recreation facilities; entertainment services, namely, providing mental training games online and mobile wireless network; entertainment services, namely, providing online computer games that help maintain an active brain, improve memory and processing speed and provide a variety of cognitive benefits that positively impact quality of life; educational services, namely, providing cognitive physical fitness programs; educational services, namely, providing online cognitive assessments and training programs that help to identify the cognitive strengths and weaknesses of an individual; training services for mental activities; provision of facilities for mental training activities; provision of electronic publications online (not downloadable)