Business analysis software; computer software for monitoring, searching and retrieving information on websites; computer software for creating, tracking, and managing creative advertising and marketing strategies, including computerised advertising banners; algorithmic computer programs relating to advertising and promotion; computer programs facilitating the display of advertisements on electronic communication networks, including in response to the characteristics of users who have access to electronic communication networks; statistical and audience measurement computer programs; computer software to enable businesses to create, upload, edit and then track adverts placed on the internet; computer software to collect, manage, analyse and access databases [of commerce data]; computer software to automate the content of online advertisements based on characteristics of the individual end user and/or groups of end users; computer software to predict the value of a customer in an online marketing context and to calculate an appropriate bid for placing adverts before said customer [in real time]; computer software for real-time-bidding for adverts (RTB); software for the integration of artificial intelligence and machine learning in the field of big data; computer software for televisions; computer software for delivering adverts to internet-connected devices; computer software for advertising; software for use in advertising; machine learning software for advertising; software for embedding online advertising on websites; software for embedding advertising within videos or broadcasts; software for renting advertising space on websites

Advertising and promotion (for others); advertising, business management; business administration; directing mail advertising (including in the form of banners of all kinds and text links); computerised or all other kinds of file management; organization of exhibitions for commercial or advertising purposes; analysis and consultancy relating to the impact of advertising on electronic communication networks; consultancy with a view to optimising the visibility of commercial or non-commercial websites; targeted marketing and publicity; studies, market research relating to advertising, providing of information relating to provision and rental of advertising space; business organisation; auctioneering; arranging and conducting of online auctions for the purchase and sale of advertising; value-added reseller services and business management services, in particular relating to the purchase and sale of online advertising; advertising agencies and management, advertising via electronic means and via the internet; purchase and rental of advertising space; sale of advertising space; drafting and publication of publicity texts; dissemination of advertising matter, information, consultancy and assistance relating to the aforesaid services; creation and structuring of advertising campaigns, advertising banners and messages; providing online marketplaces for sellers of goods and or services; compilation of data into computer databases; management and compilation of computerised databases comprised of data of consumer spending and shopping behaviour, updated in real-time; systemisation of data into computer databases; updating and maintenance of databases; provision of commercial information from online databases; business advisory services in relation to marketing and advertising strategies; tracking and measuring the performance of advertising campaigns for others; collection of business information related to retail habits, spending habits and the identification of categories of shoppers; benchmarking services in the field of advertising and sales strategy; provision of an online market place for buyers and sellers of goods and services

Provision of telecommunication services; information about telecommunication; communications by computer terminals or by fibre optic networks; radio or telephone communications; communication by mobile radiotelephony; providing access to a worldwide computer network; transmission of advertising content to websites and databases on the Internet via telecommunications networks; providing telecommunications connections to a global computer network; computer-aided transmission of messages and images; electronic transmission of data and information; providing of access to computer databases on the internet via electronic communication media; teleconferencing services; provision of electronic mail facilities; server-to-server calls allowing the connecting of websites on the Internet into an advertising network; accessing customer data between approved parties and sources

Evaluations, appraisals and research in the technological fields provided by engineers; design and development of computer software, computer systems, algorithmic software and new technologies; research and development of new products for others; technical, technological, programmatic and algorithmic project studies; development (design) or rental of computer software, servers, algorithmic programs; installation, maintenance and updating of computer software, software for computer servers, algorithmic programs; computer programming; computer technology consultancy; conversion of data and computer code; hosting of adverts on the internet (terms too vague in the opinion of the International Bureau ? Rule 13 (2) (b) of the Regulations); designing of websites, parts of websites, and APIs for advertising purposes and the serving of adverts; programming of software for online advertising; software as a service (SaaS) services; platform as a service services (PaaS); PaaS and SaaS services for marketing, data analysis, the serving of adverts, creating and uploading advertising materials, monitoring advertising campaigns, budding on and selling advertising space, automating the process of bidding on and selling advertising space, Real Time Bidding (RTB) on adverts, the encryption of personal data related to online marketing; securely storing and sharing customer data between approved parties and sources; PaaS and SaaS services providing on Artificial Intelligence (AI) and Machine Learning (ML) tools for the analysis of data related to marketing campaigns and customer sales habits; PaaS and SaaS services providing Artificial Intelligence (AI) and Machine Learning (ML) tools to predict the value of a customer in an online marketing context and to calculate an appropriate bid for placing adverts before said customer [in real time]