The mark consists of stylized wording "THE BEASTIES BELLIES," with the wording "THE" and "BELLIES" in pink outlined in purple. The wording "BEASTIES" appears with the "B" in pink with white hearts and outlined in pink, blue, and purple, the first "E" in fink outlined in purple and yellow, the "A" in light pink outlined in purple and light blue, the both "S" letters "S" in pink with white stars and outlined in purple and pink, the "T" in white with purple, pink, blue, and yellow dots and outlined in purple and yellow, the "I" in pink outlined in blue and purple, the "E" in blue with white clouds and outlined in purple, pink, and blue. Above the wording is the design of an orange cat with pink and orange striped tail and pink Mohawk, blue and white eyes and outlined in purple. To the left of the cat are three pink paw marks. The remaining white in the mark merely represents background or transparent matter and is not claimed as a feature of the mark.