Recorded computer software for managing consumer loyalty and reward programs; downloadable software for mobile phones, namely, software to allow users to book bonus transactions as a part of a customer loyalty program via a global computer network; recorded computer software, namely, an electronic financial platform that accommodates multiple types of payment and debt transactions as part of a customer loyalty program in an integrated mobile phone, PDA, and web-based environment

Advertising; marketing services; providing marketing information via the Internet; arranging and conducting marketing promotional events for others; sales promotion through customer loyalty programs; product merchandising for others; operation of bonus systems, namely, loyalty, incentive and bonus program administration of a consumer loyalty program to promote goods and retail services of others; information and consultancy in relation to bonus systems consumer loyalty programs; providing business administration of services and organisational support for customer loyalty programs, customer retention, incentive and bonus schemes; providing information relating to bonus, promotional, customer loyalty, customer retention and/or reward schemes via online; arranging, conducting, coordination and monitoring of loyalty schemes and bonus schemes; administration of incentive and bonus schemes to promote sales; compilation of business data about customer loyalty programs into computer databases; updating and maintenance of data in computer databases; maintenance of data in computer databases; retailing in relation to retail store services featuring toiletry preparations, cosmetics, perfumery, perfumes, make-up preparations, eyeglasses and eyeglass cases, sunglasses, goggles for sports, compact discs and DVDs, jewellery, horological and chronometric instruments, goods of leather and imitations of leather, namely, briefcases, pocket wallets, purses, handbags, travelling bags, backpacks, bags for sports, school satchels; retailing in relation to retail store services featuring bags, trunks and travelling bags, clothing, footwear, headgear, games and playthings, gymnastic and sporting articles; provision of business administration assistance; business management and administrative services

Financial affairs, namely, processing of customer loyalty systems in financial aspect, namely, loyalty program payment processing services including registering and procuring of coupons, payments and other monetary advantages; issuance of tokens of value; financial services, namely financial management and administration services for bonus schemes in the form of a customer loyalty system

Telecommunications, namely, transmission of database information via telecommunications networks; providing user access to computer programs in data networks; providing of access to databases; providing of access to platforms and portals on the Internet, including in the form of an app, in the fields of bonus, promotional, customer loyalty and/or reward schemes; providing of access to information on the Internet in the fields of bonus, promotional, customer loyalty and/or reward schemes

Technical support services, namely, monitoring technological functions of computer network systems in relation to a customer loyalty program; electronic data storage